I specialize in shaping brand leadership—crafting and executing strategies that elevate reputation, expand visibility, and define market distinction. My mission is to build brands that not only capture attention but command trust, inspire loyalty, and set new standards for growth and impact.


PROJECT

SECTOR

Einride
Branding, Digital Design

Technology

PROJECT


Kicks
Design Strategy, Art Direction

SECTOR

Retail


PROJECT

Sandvik Coromant
Set Design, Design System


Samsung
Design System PDK

This magic had three main parts: direct-to-consumer, a Business-to-Business setup, and an OmniChannel in-store experience. In 18 months, we opened online stores in over 13 countries and plan to open 30 more.


COS Store
H&M Appeaser program

Stepped into the new era of COS store experiences, every click, scroll, and interaction was seamlessly integrated to provide unparalleled convenience and delight for our customers.